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Amazon.co.uk
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This 8 page paper uses Amazon.co.uk as a case study to look at the way in which e-commerce can be used as an effective business method, the importance of the consumers experience and the explanation of a business model developed specifically for e-commerce. The bibliography cites 7 sources.
Filename: TEamazoncouk.rtf

American Airlines SABRE System
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This 6 page paper looks at the competitive advantages that American Airlines gained from their SABRE system. The paper starts by considering the implementing and advantages such as cost advantage and differentiation though first mover advantage and the different uses of the technology. The system was also one that allowed American Airlines to dominate the industry for a period, the paper outlines how and why this occurred creating an also monopoly for a while. The paper ends with consideration of why and how this dominant leadership was lost and other airlines were able to start competing more effectively. The bibliography cites 6 sources.
Filename: TEsabre.rtf

American Airlines; A Strategic Proposal
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This 12 page paper examines a case supplied by the student on American Airlines, which looks at the hardship the company is facing in 2002. The paper outlines the current position, the problems and opportunities and then outlines strategies to increase revenue and cut costs that may bring the company back into profit. For each strategy there is a brief consideration of the cost.
Filename: TEameair.rtf

American Express & Leadership
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A 4 page research paper that discusses leadership at American Express in terms of leadership theory drawn from the latest literature. The writer argues that American Express International is a company that is following the new paradigm toward leadership, as this company's practice draws on the latest ideas in leadership theory. Bibliography lists 4 sources.
Filename: khamex.rtf

American Express: SWOT
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5 pages in length. The SWOT framework points to the importance of both the external and internal phenomena in understanding the sources of competitive advantage. The development of tools for analyzing environmental opportunities is proceeded more rapidly than the development of other tools as far as the analyzing of American Express's internal strengths and weaknesses. Bibliography lists 4 sources.
Filename: TLCAmEx.wps

American Telephone and Telegraph
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This 6 page paper discusses AT&T: its history, mission, operating area, products, organizational structure, management, philosophy and leadership style. Bibliography lists 8 sources.
Filename: HVHstATT.rtf

An Amazon.com Case Study;
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This 10 page paper consider the e-retailer Amazon.com and its current position. This paper first considers the strategic position of Amazon and then goes on to look at the difficulties in valuing dot com companies. The final part of the paper then looks at the financial performance of the company. The paper includes 2 graphs and cites 16 sources.
Filename: TEamazn5.wps

AN ANALYSIS OF COMMUNITIES OF PRACTICE: THE ORGANIZATIONAL FRONTIER
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This 10-page article is an analysis of an article from the Harvard Business Review entitled "Communities of Practice: The Organizational Frontier." The main points of the article cover the idea of knowledge communities and corporations.
Filename: MTcompra.rtf

An Analysis of Michael Porter's Works
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This 7 page paper evaluates From Competitive Advantage to Corporate Strategy, and What is Strategy. The works are critically discussed in a practical manner. Total Quality Management is discussed and Porter's critique of the model is duly noted. Bibliography lists 4 sources.
Filename: SA406MP.rtf

An Analysis of Motorola
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20 pages. This paper on Motorola focuses on their organizational structure and decision-making process, how power is exercised as well as any problems the organization might have. Causes and solutions are discussed in the context of organizational problems within the organization. Bibliography lists 15 sources.
Filename: JGAmotor.rtf

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