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A Research Project To Determine The Best Way Of Increasing Customer Loyalty At Scandinavian Airways Systems (SAS)
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This 79 page paper is a dissertation style paper undertaking research to look at how the Scandinavian airline SAS can improve customer loyalty and the potential of using customer relationship management (CRM) to achieve increased loyalty. The paper looks at the development of the company, how they compete and the current loyalty system that is in place followed by an in-depth literature review concerning customer loyalty and CRM. A methodology is offered and simulated primary research results are presented before a conclusion is reached that recommends the adoption of a CRM system. The bibliography cites 54 sources.
Filename: TESASloyal.rtf

Advances in YF-22 Cockpit Design
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5 pages. The purpose of this paper is to examine the advanced human factor/ergonomic design features that have been incorporated into the YF-22 fighter cockpit and the Joint Strike Fighter cockpit. This will be based on a detailed discussion on fusion based avionics and any other advances in cockpit design that improve pilot's situational awareness and reduces pilot workload in a demanding single seat fighter aircraft. There will be some comparison to F-16 fighters as well. Bibliography lists 5 sources.
Filename: JGAyf22s.wps

Aer Lingus Case Study
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This 24 page paper looks at the Irish airline Aer Lingus and considers it marketing and strategy. Written in five parts that paper examines how the company has managed to place customers first so effectively, how knowledge of their customers buying behaviours have helped with decision making processes, the use of customer perception in marketing, the value of relationship marketing and how this may be implemented at Aer Lingus. The bibliography cites 21 sources.
Filename: TEaerlingus.rtf

AEROSPACE INDUSTRY, MARKET FORCES AND TRENDS
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This 6-page paper focuses on trends and economics of the aerospace industry ,including competition and market structures of the industry. Bibliography lists 5 sources.
Filename: MTaeroin.rtf

Air Asia and BA; PEST Analysis
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This 4 page paper presents a PEST analysis looking at the political, economic, social and technological influences that are, and may be felt, by two airlines; British Airways and Air Asia. The bibliography cites 4 sources.
Filename: TEAABAPEST.rtf

Air Canada
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This 14 page paper examines Air Canada, which came out of bankruptcy in 2004. The paper performs a PEST analysis and a Porters Five Forces analysis and then looks at the resources of the company including a financial examination. The paper ends by considering the strategic fit based in the analyses already presented. The bibliography cites 18 sources.
Filename: TEaircanada.rtf

Air Cargo / Comparison
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An 8 page comparative analysis of the air cargo systems, present and future, in the U.S., Canada, Australia, Mexico and Hong Kong. The writer explores the problems facing each country, plans to mitigate, and barriers to mitigation. Bibliography lists 7 sources.
Filename: Cargo.wps

Air Cargo Deregulation in a Microeconomics Perspective
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A 15 page paper discussing results of airline deregulation on the air cargo segment of the industry. All too often, business management can too closely be characterized by that organization that reacts to the business environment in which it operates, rather than taking hold and attempting to change what could be while working for industry-wide improvements. Specific aspects of microeconomics theory can be applied to nearly every real-life issue concerning managing a business, but relatively few organizations appear to weigh market and internal contstraints in recognized terms of microeconomics. Bibliography lists 22 sources.
Filename: Deregmic.wps

Air Crash Disaster Management
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This 10 page paper looks at how a plan to deal with a airplane cashing on landing could be developed with a scenario exercise to assess the effectiveness of the plans. The paper talks through the planning process with a timeline for the exercise and then considers how feedback can be given. The bibliography cites 3 sources.
Filename: TEaircrash.rtf

Air Force Policy on Tattoos, Brands and Body Piercing
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This is a 5 page paper discussing the new Air Force policy introduced in 1998. The U.S. Air Force introduced an interim change to their dress and personal appearance policy coded AFI 36-2903. The new code implemented new policy regarding tattoos and body piercing. Basically, the Air Force leadership strongly discourages members of the Air Force from tattooing, branding, or body piercing because of a number of factors which include health risks associated with these acts and the image they present worldwide and to the American population. Bibliography lists 3 sources.
Filename: TJAirFr1.rtf

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